| 000 | 01424nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20220405113619.0 | ||
| 008 | 220405b ||||| |||| 00| 0 eng d | ||
| 020 | _a0761934693 | ||
| 040 | _cAL | ||
| 041 | _aEnglish | ||
| 082 |
_223 _a302.230954 _bKHAI |
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| 100 |
_aVanita Kohli Khandekar _927595 |
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| 245 | _aIndian Media Business | ||
| 250 | _a2. | ||
| 260 |
_aNew Delhi _bResponse Books _c2006 |
||
| 300 |
_a264 p. _bPB _c24x16 cm. |
||
| 520 | _aNow in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. New to the Second Edition a comprehensive mapping of the indian media industry; comprehensive and detailed statistics on each industry segment detailed analysis and insights on new trends new chapters on the nascent domains of telecommunications and the interne | ||
| 650 |
_a Mass media -- India _927596 |
||
| 700 |
_aKHANDEKAR (Vanitha Kohli) _927597 |
||
| 942 |
_2ddc _cGF |
||
| 999 |
_c222183 _d222183 |
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