000			02590nam a22002417a 4500
005			20220331102912.0
008			220331b ||||| |||| 00| 0 eng d
020			_a0471846651
040			_cAL
041			_aEnglish
082			_223 _a338.95 _bKOTR
100			_aPhilip Kotler and others _926820
245			_aRepositioning Asia: From Bubble to Sustainable Economy
260			_aSingapore _bJohn Wiley and Sons _c2000
300			_axv,226 p. _bHB _c23.5x16 cm.
520			_aRepositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia′s economies and enterprises. The authors′ prescriptions will gain even greater significance in the emerging global cyber–era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia′s diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia–Pacific Marketing Federation Founder, Suntory Group of Japan
650			_a Industrial management -- Asia _926821
650			_aAsia -- Economic conditions -- 1945 _926822
650			_a Asia -- Economic policy -- Decision making _926823
700			_aKOTLER (Philip) _926824
700			_aKARTAJAYA (Hermawan) _926825
942			_2ddc _cGF
999			_c222109 _d222109