| 000 | 01346cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 20810968 | ||
| 003 | OSt | ||
| 005 | 20220323145829.0 | ||
| 008 | 190116s2020 njua bb 001 0 eng | ||
| 010 | _a2018059892 | ||
| 020 |
_a9789353946135 _q(pbk.) |
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| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2020 |
| 082 | 0 | 0 |
_a658.827 _25 _bKELK |
| 100 | 1 |
_aKeller, Kevin Lane, _925001 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller...[et.al.]. |
| 250 | _a5th ed. | ||
| 264 | 1 |
_aNoida : _bPearson , _c2022. |
|
| 300 |
_axxx,642p. ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aDesigning and implementibng brand marketing programs _925002 |
|
| 650 | 0 |
_aGrowing and sustaining brand equity _925003 |
|
| 650 | 0 |
_aDeveloping brand strategy _925004 |
|
| 700 | 1 |
_aSwaminathan, Vanitha, _925005 |
|
| 700 | 1 |
_aParameswaran, Ambi M G. _925006 |
|
| 700 | 1 |
_aJacob, Isaac C. _925007 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _e5th _k658.827 KELK |
||
| 999 |
_c221983 _d221983 |
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