000			01823nam a22002057a 4500
005			20220420111100.0
008			220309b ||||| |||| 00| 0 eng d
020			_a9789386062161
040			_cAL
041			_aeng
082			_223 _a302.30285 _bDAYM
100			_aManoj Dayal _923227
245			_aMedia Metrics _ban introduction to quantitative research in mass communication
260			_aLondon _bSage _c2017
300			_axxiii,457p. _bPB _c24x18cm.
365			_2General _aVBI-1347 _b₹431.25 _c₹ _d₹575.00 _e25% _f21/02/2022
520			_aThe book is a comprehensive introduction to the application of statistical tools and techniques in media research.“Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media and so on. It guides the readers to understanding the challenges of media measurement, its antification, datafication and assessment and helps in developing skills of media audience analysis.Key Features . Pioneering introductory text on media metrics, a method of measuring media variables. Clear and easy-to-understand explanation of descriptive and inferential media variables and their use. Complete coverage with relevant examples from media studies. Review exercises and extensive list of references. Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies and journalism.
650			_2Social interaction _aMass Communication _923228
942			_2ddc _cBK
999			_c221794 _d221794