000			01774nam a22002537a 4500
005			20220307143704.0
008			220307b ||||| |||| 00| 0 eng d
020			_a9789351500308
040			_cAL
041			_aEnglish
082			_223 _a303.4820954 _bRAOI
100			_aRamesh N Rao and others _922993
245			_aIntercultural Communication:The Indian Context
260			_aNew Delhi _bSage Publications India Pvt Ltd _c2015
300			_axxvii,345 p. _bHB _c21x13 cm.
365			_aVBI-1348 _b₹933.75 _c₹ _d₹1245.00 _e25% _f21-02-2022
520			_aIntercultural communication has seeped into the training of Indian diplomats, negotiation patterns of savvy business leaders, and day-to-day interaction of young Indians, whether on Facebook or Twitter. This first-of-its-kind book introduces readers to the challenges of, and opportunities for, communicating across verbal, nonverbal, and cultural differences existing in India due to its myriad languages and ethnic, caste, and religious diversity. The book provides the requisite context, scholarly framework, and examples that help readers appreciate this disparity. It offers tools and steps to reduce conflict and improve communication among diverse groups in a modernizing India. It covers various aspects of intercultural communication—its history, orientation of culture, formation of intercultural identity, cultural conflicts, and so on. It’s an important addition to the curriculum across universities, management institutes, and other higher education portals.
650			_aIntercultural Communication _922994
650			_aNonverbal Communication _922995
650			_aSociolinguistics _922996
700			_aRAO (Ramesh N) _922997
700			_aTHOMBRE (Avinash) _922998
942			_2ddc _cBK
999			_c221748 _d221748