000			01956nam a22002777a 4500
005			20220302134256.0
008			220302b ||||| |||| 00| 0 eng d
020			_a9789381430576
040			_cAloy
041			_aeng
082			_223 _a658.001 _bSANB
100			_aS Sankaran _922316
245			_aBusiness Economics
250			_a4th ed.
260			_aChennai _bMargham Publications _c2021
300			_aviii,687 p. _bPB _c21x14 cm.
365			_2Economics _aMLSH21CRB333 _b184.00 _c₹ _d230.00 _e20% _f20-02-2022
520			_a The chapter on Demand Analysis has been elaborated to include Demand functions in detail with illustration. Advertising and Demand: Elasticity of Advertisement: Determination of Advertisement Outlays have also been discussed. In the chapter on Demand Forecasting adequate illustrations have been given including ‘Regression Method Chapters on Factors of production have been elaborated in greater detail. The Theories of population have been dealt with elaborately In the Chapter on Laws of Returns & Production Function, several new items have been added with illustrative diagrams. Besides discussing production Function. Its uses in Decision making have been discussed Returns to scale have been treated elaborate The chapter on cost & Revenue Break-even-Analysis has been discussed with several illustrations. Cost control and cost reduction have been analysed. In the chapter on pricing policy & pricing Methods,a new section has been added on Export pricing. Objectives, costs and methods of export pricing have been discussed in detail, basides, Terms of sales in export trade and also several contractions used in foregin trade.
650			_aEconomics Scope _922298
650			_aEconomic System _922299
650			_aDemand Forecasting _922300
650			_aMarket Structure _922301
650			_aPublic Finance _922302
700			_aSANKARAN (S) _922303
942			_2ddc _cBK
999			_c221661 _d221661