000			01305nam a22002297a 4500
005			20220219105312.0
008			220217b ||||| |||| 00| 0 eng d
020			_a9780071107228
040			_cAL
041			_aeng
082			_223 _a658.8 _bPETM
100			_aPaul Peter J _920626
245			_aMarketing Management _bKnowledge and skills
250			_a8th ed.
260			_aNew York _bMcGraw Hill _c2007
300			_axvii,813p. _bHB _c26x21cm.
365			_2General _aABDI/0547/22 _b₹2621.25 _c₹ _d₹3495.00 _e25% _f07/02/2022
520			_aMarketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
650			_2Management _aMarketing management _920735
700			_aDonnelly James H _920627
942			_2ddc _cBK
999			_c221550 _d221550