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| 245 | _aIUP Journal of Marketing Management | ||
| 260 |
_aHyderabad _bIUP Publication |
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| 500 | _aIt is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies, Retail marketing vs. E-commerce and other emerging and interdisciplinary issues. | ||
| 650 |
_2Management _aMarketing Management _959444 |
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| 856 | _ahttps://www.iupindia.in/Marketing_Management.asp | ||
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_2ddc _cPR _s1 |
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