000			02143cam a2200313 i 4500
005			20250519102527.0
008			170922s2019 nyu b 001 0 eng
010			_a 2017037515
020			_a9789353069834
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a658.8342 SCHL _212th
100	1		_aSchiffman, Leon G. _eauthor. _91816
245	1	0	_aConsumer behavior / _cBy Leon G. Schiffman ; Joe Wisenblit and S. Ramesh Kumar.
250			_a12th ed.
264		1	_aNew York : _bPearson , _c2019.
300			_axxix, 478p.; _c29 cm _bPB
500			_aWith a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
504			_aIncludes bibliographical references (pages 405-431) and index.
650		0	_aMarket segmentation and real time bidding _91817
650		0	_aConsumer perception and positioning _91818
650		0	_aConsumer perception and positions _91819
654			_2Consumer attitude formation and change
700	1		_aWisenblit, Joseph, _eauthor. _91820
700	1		_aKumar, S Ramesh. _eauthor _91821
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e12th _k658.8342 _mSCHL
999			_c216701 _d216701