000 00550nam a2200181Ia 4500
008 210719s1990 xx 000 0 und d
020 _a0-256-07898-X
041 _aeng
082 _a658.8 CRAS
100 _aCRAVENS (David W);LAMB (Charles W)
245 _aStrategic marketing management cases and applications Ed 3
250 _a3
260 _aBoston
_bIrwin
_c1990
300 _axviii,742
_bHB
650 _aManagement
650 _aMarketing Management
906 _a3 ; and ; applications ; cases ; Ed ; management ; marketing ; Strategic
999 _c214572
_d214572