| 000 | 00599nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 210719s2002 xx 000 0 und d | ||
| 020 | _a0-07-048688-3 | ||
| 041 | _aeng | ||
| 082 | _a658.8 PARS | ||
| 100 | _aPARRY (Mark E) | ||
| 245 |
_aStrategic marketing management _bMeans end approach |
||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company Ltd. _c2002 |
||
| 300 |
_aix,275 _bHB |
||
| 365 |
_b295 _cRs |
||
| 440 | _aMcGraw-Hill executive MBA series | ||
| 650 | _aManagement | ||
| 650 | _aMarketing Management | ||
| 906 | _aapproach ; end ; management ; marketing ; Means ; Strategic | ||
| 999 |
_c214357 _d214357 |
||