000 00551nam a2200181Ia 4500
008 210719s1992 xx 000 0 und d
020 _a0-07-707157-3
041 _aeng
082 _a658.8 DAVE
100 _aDAVIES (John M)
245 _aEssential guide to database marketing
260 _aLondon
_bMcGraw Hill Book Company
_c1992
300 _ax,239
_bHB
440 _aJohn Fraser Robinson direct marketing series
650 _aMarketing Management
650 _aMarketing Management
906 _adatabase ; Essential ; guide ; marketing ; to
999 _c214350
_d214350