000 00434nam a2200169Ia 4500
008 210719s1986 xx 000 0 und d
020 _a0201108402
041 _aeng
082 _a658.8 CRAM
100 _aCRAVENS (David W) and WOODRUFF (Robert B)
245 _aMarketing.
260 _aMassachusetts.
_bAddison-Wesley
_c1986
300 _axxiii,818
_bHB
365 _cRs
650 _aMarketing Management
906 _aMarketing
999 _c212434
_d212434