000 00477nam a2200169Ia 4500
008 210719s1982 xx 000 0 und d
020 _a0070489203
041 _aeng
082 _a658.8 GUIM
100 _aGUILTINAN (Joseph P) and PAUL (Gordon W)
245 _aMarketing management: strategies and programs.
260 _aLondon.
_bMcGraw Hill Book Co.
_c1982
300 _axvi,412
_bHB
365 _cRs
650 _aMarketing Management
906 _aMarketing Management
999 _c212409
_d212409