000 00482nam a2200181Ia 4500
008 210719s1985 xx 000 0 und d
020 _a0538191309
041 _aeng
082 _a658.8 JAIM
100 _aJAIN (Subhash C)
245 _aMarketing planning and strategy. Ed 2.
250 _a2
260 _aW Chicago.
_bSouth-Western Publishing Co.,
_c1985
300 _axiv,912
_bHB
365 _cRs
650 _aMarketing Management
906 _aMarketing Planning Strategy
999 _c212407
_d212407