000 00451nam a2200157Ia 4500
008 210716s2012 xx 000 0 und d
020 _a9788132110200
041 _aeng
082 _a658.802 LEEN
100 _aLee, Nancy R;Kotler, Philip.
245 _aSocial marketing: influencing behaviors for good.
_bInfluencing behaviors for good.
250 _a4
260 _aNew Delhi
_bSage Publications
_c2012
300 _axi,502
650 _aMarketing
999 _c211052
_d211052