| 000 | 01485nam a2200265Ia 4500 | ||
|---|---|---|---|
| 005 | 20250520111828.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9789353160777 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.804 _27 _bZEIV |
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| 100 |
_aZeithaml, Valarie A. _920179 |
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| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cBy Valarie A. Zeithaml...[et.al.]. |
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| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2009. |
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| 300 |
_aXxxvi, 582p. ; _c24 cm. |
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| 500 | _aThe seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries. | ||
| 650 |
_aBuilding customer relationships _920180 |
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| 650 |
_aListening to customers through research _920181 |
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| 650 |
_aCustomer defined service standards _920182 |
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| 700 |
_aBitner, Mary Jo. _920183 |
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| 700 |
_aGremler, Dwayne D. _920184 |
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| 700 |
_aPandit, Ajay. _920185 |
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| 942 |
_2ddc _cBK _e7th _k658.804 ZEIV |
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| 999 |
_c210949 _d210949 |
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