000 00777nam a2200241Ia 4500
003 OSt
005 20220608114113.0
008 210716s2009 xx 000 0 und d
020 _a9789332584679
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.83
_28
_bBURA
100 _aBurns, Alvin C.
_941072
245 _aMarketing research /
_cBy Alvin C. Burns, Ann Veeck and Ronald F. Bush.
250 _a8th ed.
260 _aNew Delhi :
_bPearson Education ,
_c2009 .
300 _a489p. ;
_c24 cm.
650 _aMarketing research process and defining the problem and research objectives
_941073
650 _aQualitative research techniques
_941074
700 _aVeeck, Ann.
_941075
700 _aBush, Ronald F.
_941076
942 _2ddc
_cBK
_e8th
_k658.83 BURA
999 _c210518
_d210518