| 000 | 00900nam a2200253Ia 4500 | ||
|---|---|---|---|
| 005 | 20220216111514.0 | ||
| 008 | 210716s2017 xx 000 0 und d | ||
| 020 | _a9781259026812 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.804 _26 _bZEIV |
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| 100 |
_aZeithaml, Valarie A. _920165 |
||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cBy Valarie A Zeithaml...[et.al]. |
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| 250 | _a6th ed. | ||
| 260 |
_aChennai : _bTata McGraw Hill Education Private Limited , _c2017. |
||
| 300 |
_aXxxii, 711p. ; _c24 cm. |
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| 650 |
_aService innovation and design _920166 |
||
| 650 |
_aPhysical evidence and the servicescape _920167 |
||
| 650 |
_aIntegrated service marketing communications _920168 |
||
| 700 |
_aBitner, Mary Jo. _920169 |
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| 700 |
_aGremler, Dwayne D. _920170 |
||
| 700 |
_aPandit, Ajay. _920171 |
||
| 942 |
_2ddc _cBK _e6th _k658.804 ZEIV |
||
| 999 |
_c210375 _d210375 |
||