000 00662nam a2200217Ia 4500
005 20220215115014.0
008 210716s2012 xx 000 0 und d
020 _a9789332543607
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.802
_23
_bKASP
100 _aKashyap, Pradeep.
_919946
245 _aRural marketing /
_cBy Pradeep kashyap.
250 _a3rd ed.
260 _aNew Delhi :
_bPearson ,
_c2012.
300 _aXxv, 318p. ;
_c28 cm.
650 _aSegmenting and targeting rural markets
_919947
650 _aRural marketing research
_919948
650 _aDistribution in rural markets
_919949
942 _2ddc
_cBK
_e3rd
_k658.802 KASP
999 _c209988
_d209988