| 000 | 00735nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220307145313.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9780071071017 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _27 _bSISJ |
||
| 100 |
_aSissors, Jack Z. _923009 |
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| 245 |
_aAdvertising media planning / _cBy Jack Z. Sissors and Roger B. Barton. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Education Private Limited , _c2011. |
||
| 300 |
_aXiv, 480p. ; _c24 cm. |
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| 650 |
_aMarketing strategy and media planning _923010 |
||
| 650 |
_aRelationship among media advertising and consumers _923011 |
||
| 700 |
_aBaron, Roger B. _923012 |
||
| 942 |
_2ddc _cBK _e7th _k659.1 SISJ |
||
| 999 |
_c209901 _d209901 |
||