| 000 | 00714nam a2200229Ia 4500 | ||
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| 005 | 20220210160159.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a978812542597 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _23 _bKUMA |
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| 100 |
_aKumar, Arun. _919039 |
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| 245 |
_aMarketing management / _cBy Arun Kumar and N Meenakshi. |
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| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bVikas Publishing House Pvt Ltd , _c2011. |
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| 300 |
_aXviii, 668p. ; _c28 cm. |
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| 650 |
_aSegmentation and targeting _919040 |
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| 650 |
_aProduct management _919041 |
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| 650 |
_aCompetitive marketing strategy _919042 |
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| 700 |
_aMeenakshi, N. _919043 |
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| 942 |
_2ddc _cBK _e3rd _k658.8 KUMA |
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| 999 |
_c209799 _d209799 |
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