| 000 | 00763nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220210154323.0 | ||
| 008 | 210716s2013 xx 000 0 und d | ||
| 020 | _a9789332558472 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _215 _bKOTP |
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| 100 |
_aKotler, Philip. _919027 |
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| 245 |
_aPrinciples of marketing / _cBy Philip Kotler and Gary Armstrong. |
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| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2013. |
||
| 300 | _aXxiii, 732p. ; | ||
| 650 |
_aAnalyzing the marketing environment _919028 |
||
| 650 |
_aBusiness markets and business buyer behavior _919029 |
||
| 650 |
_aNew product development and product life cycle strategies _919030 |
||
| 700 |
_aArmstrong, Gary. _919031 |
||
| 942 |
_2ddc _cBK _e15th _k658.8 KOTP |
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| 999 |
_c209789 _d209789 |
||