| 000 | 00773nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220210145548.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9788120335707 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _215 _bKOTP |
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| 100 |
_aKotler, Philip. _919014 |
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| 245 |
_aMarketing management / _cBy Philip Kotler and Kevin Lane Keller. |
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| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2009. |
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| 300 |
_aXxvi, 756p. ;A15 ;E63 ;I21 ; _c25.5 cm. |
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| 650 |
_aCapturing marketing insights _919015 |
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| 650 |
_aIdentifying market segments and targets _919016 |
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| 650 |
_aAddressing competition and driving growth _919017 |
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| 700 |
_aKeller, Kevin Lane. _919018 |
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| 942 |
_2ddc _cBK _e15th _k658.8 KOTP |
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| 999 |
_c209779 _d209779 |
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