| 000 | 00484nam a2200157Ia 4500 | ||
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| 008 | 210716s2015 xx 000 0 und d | ||
| 020 | _a9788131528242 | ||
| 041 | _aeng | ||
| 082 | _a659.1 SHIT | ||
| 100 | _aShimp, Terence A; Andrews, J craig. | ||
| 245 | _aAdvertising promotion and other aspects of integrated marketing communications. | ||
| 250 | _a9 | ||
| 260 |
_aNew Delhi _bCengage Learning India Pvt Ltd _c2015 |
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| 300 | _axxii,729 | ||
| 650 | _aMarketing Communications | ||
| 999 |
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