| 000 | 00760nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220215161238.0 | ||
| 008 | 210716s2006 xx 000 0 und d | ||
| 020 | _a9789339205263 | ||
| 040 | _c AIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _27 _bWALO |
||
| 100 |
_aWalker, Orville C. _920032 |
||
| 245 |
_aMarketing strategy : _ba decision-focused approach / _cBy Orville C. Walker and John W. Mullins. |
||
| 250 |
_a7th ed. _bIndian Edition |
||
| 260 |
_aNew Delhi : _bTata Mc Graw Hill Publishing Company , _c2006. |
||
| 300 |
_aXv, 352p. ; _c25.5 cm. |
||
| 650 |
_aDifferentiation and brand positioning _920033 |
||
| 650 |
_aFormulating marketing strategies _920034 |
||
| 700 |
_aMullins, John W. _920035 |
||
| 942 |
_2ddc _cBK _e7th _k658.802 WALO |
||
| 999 |
_c209305 _d209305 |
||