| 000 | 00817nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220219102631.0 | ||
| 008 | 210716s2014 xx 000 0 und d | ||
| 020 | _a9780071333313 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.812 _21 _bMAKU |
||
| 100 |
_aMakkar, Urvashi. _921251 |
||
| 245 |
_aCustomer relationship management / _cBy Urvashi Makkar and Harinder Kumar Makkar. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2014. |
||
| 300 |
_aXvii; 274p. ; _c24 cm. |
||
| 650 |
_aCustomer life cycle and customer lifetime value _921252 |
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| 650 |
_aService quality and service capacity planning _921253 |
||
| 650 |
_aPlanning and implementing CRM _921254 |
||
| 700 |
_aMakkar, Harinder Kumar. _921255 |
||
| 942 |
_2ddc _cBK _e1st ed. _k658.812 MAKU |
||
| 999 |
_c209278 _d209278 |
||