000 00553nam a2200157Ia 4500
008 210716s2009 xx 000 0 und d
020 _a9780749457181
041 _aeng
082 _a658.802 GIBR
100 _aGibbs, Richard; Humphries, Andrew.
245 _aStrategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering.
_bGaining competitive advantage through collaboration and partnering.
250 _a1
260 _aNew Delhi
_bKogan Page
_c2009
300 _axii,235
650 _aMarketing
999 _c209154
_d209154