| 000 | 00731nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220302093744.0 | ||
| 008 | 210716s2014 xx 000 0 und d | ||
| 020 | _a9780415896573 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.812 _21 _bBARR |
||
| 100 |
_aBaran, Roger J. _922201 |
||
| 245 |
_aCustomer relationship management : _bfoundation of contemporary marketing strategy / _cBy Roger J. Baran and Robert J. Galka. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bRoutledge , _c2014. |
||
| 300 |
_aIx, 393p. ; _c24 cm. |
||
| 650 |
_aData management and technology _922202 |
||
| 650 |
_aRelationship marketing and CRM _922203 |
||
| 700 |
_aGalka, Robert J. _922204 |
||
| 942 |
_2ddc _cBK _e1st _k658.812 BARR |
||
| 999 |
_c209040 _d209040 |
||