| 000 | 00542nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2012 xx 000 0 und d | ||
| 020 | _a9788126528059 | ||
| 041 | _aeng | ||
| 082 | _a658.812 ZIKW | ||
| 100 | _aZikmund, William G;Mc Leod, Raymond;Gilbert, Faye W. | ||
| 245 |
_aCustomer relationship management: integrating marketing strategy and information technology. _bIntegrating marketing strategy and information technology. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bWiley India Pvt Ltd _c2012 |
||
| 300 | _axix,179 | ||
| 650 | _aCRM | ||
| 999 |
_c208981 _d208981 |
||