| 000 | 00430nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2014 xx 000 0 und d | ||
| 020 | _a9781107414419 | ||
| 041 | _aeng | ||
| 082 | _a658.802 LEEA | ||
| 100 | _aLee, Alvin; Edwards, Mark G. | ||
| 245 | _aMarketing strategy: a life cycle approach. | ||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bCambridge University Press _c2014 |
||
| 300 | _axii,291 | ||
| 650 | _aMarketing Strategy | ||
| 999 |
_c208681 _d208681 |
||