000 00418nam a2200157Ia 4500
008 210716s2011 xx 000 0 und d
020 _a9781107646476
041 _aeng
082 _a659.1 GOLJ
100 _aGoldenberg, Jacob;Levav, Amnon;Mazursky, David.
245 _aCracking the ad code.
250 _a1
260 _aNew Delhi
_bCambridge University Press
_c2011
300 _aix,168
650 _aAdvertising
999 _c208505
_d208505