| 000 | 00478nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2012 xx 000 0 und d | ||
| 020 | _a9780749465704 | ||
| 041 | _aeng | ||
| 082 | _a658.827 MARP | ||
| 100 | _aMartinez, Pepe. | ||
| 245 |
_aConsumer mind: brand perception and the implication for marketers. _bBrand perception and the implication for marketers. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bKogan Page _c2012 |
||
| 300 | _axviii,178 | ||
| 650 | _aBrand Management | ||
| 999 |
_c208496 _d208496 |
||