| 000 | 00446nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2013 xx 000 0 und d | ||
| 020 | _a9780749466213 | ||
| 041 | _aeng | ||
| 082 | _a658.827 PONS | ||
| 100 | _aPont, Simon. | ||
| 245 |
_aBetter mousetrap: brand invention in a media democracy. _bBrand invention in a media democracy. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bKogan Page _c2013 |
||
| 300 | _ax,285 | ||
| 650 | _aBrand Management | ||
| 999 |
_c208495 _d208495 |
||