| 000 | 00633nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220316111105.0 | ||
| 008 | 210716s2012 xx 000 0 und d | ||
| 020 | _a9780199668724 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.848 _23 _bLEEK |
||
| 100 |
_aLee, Kiefer. _923854 |
||
| 245 |
_aGlobal marketing management : _bchanges new challenges and strategies / _cBy Kiefer Lee and Steve Carter. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aUK : _bOxford University Press , _c2012. |
||
| 300 |
_aXxv, 578p. ; _c26.5 cm. |
||
| 650 |
_aInternational Marketing _923855 |
||
| 942 |
_2ddc _cBK _e3rd _k658.848 LEEK |
||
| 999 |
_c208307 _d208307 |
||