000 00380nam a2200157Ia 4500
008 210716s2012 xx 000 0 und d
020 _a9780198077091
041 _aeng
082 _a658.8 KUMD
100 _aKumar, Dinesh.
245 _aMarketing channels.
250 _a1
260 _aNew Delhi
_bOxford University Press
_c2012
300 _axxii,519
650 _aMarketing
999 _c208306
_d208306