| 000 | 00891nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220303112939.0 | ||
| 008 | 210716s2005 xx 000 0 und d | ||
| 020 | _a9781259026850 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _29 _bBELG |
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| 100 |
_aBelch, George E. _922486 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cBy George E. Belch, Michael A. Belch and Keyoor Purani. |
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| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2005. |
||
| 300 |
_aXliii, 1016p. ; _c24 cm. |
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| 650 | _2Objectives and budgeting for integrated marketing communications programs | ||
| 650 | _2Developing the integrated marketing communications program | ||
| 700 |
_aBelch, Michael A. _922495 |
||
| 700 |
_aPurani, Keyoor. _922496 |
||
| 942 |
_2ddc _cBK _e9th _k659.1 BELG |
||
| 999 |
_c208285 _d208285 |
||