| 000 | 00870nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20220216102648.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9780199642601 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _22 _bWESD |
||
| 100 |
_aWest, Douglas. _920103 |
||
| 245 |
_aStrategic marketing : _bcreating competitive advantage / _cBy Douglas West, John Ford and Essam Ibrahim. |
||
| 250 |
_a2nd ed. _bSouth Asia Edition |
||
| 260 |
_aNew Delhi : _bOxford University Press , _c2009. |
||
| 300 |
_aXxv, 517p. ; _c24 cm. |
||
| 650 |
_aProduct innovation and development strategies _920104 |
||
| 650 |
_aStrategy implementation control and metrics _920105 |
||
| 650 |
_aRelational and sustainability strategies _920106 |
||
| 700 |
_aFord, John. _920107 |
||
| 700 |
_aIbrahim, Essam. _920108 |
||
| 942 |
_2ddc _cBK _e2nd _k658.802 WESD |
||
| 999 |
_c208265 _d208265 |
||