000			00460nam a2200157Ia 4500
008			210716s2011 xx 000 0 und d
020			_a9788120340756
041			_aeng
082			_a658.827 CHIA
100			_aChitale, A K;Gupta, Ravi.
245			_aProduct policy and brand management: text and cases. _bText and cases.
250			_a1
260			_aNew Delhi _bPHI Learning private limited. _c2011
300			_axvi,290/2013
650			_aBrand Management
999			_c208191 _d208191