000 00502nam a2200157Ia 4500
008 210716s2011 xx 000 0 und d
020 _a9789380381114
041 _aeng
082 _a658.8342 LANG
100 _aLantos, Geoffrey P.
245 _aConsumer behavior in action: real-life applications for marketing managers.
_bReal-life applications for marketing managers.
250 _a1
260 _aChennai
_bYes Dee Publishing Pvt Ltd
_c2011
300 _axviii,629
650 _aConsumer Behavior
999 _c208105
_d208105