| 000 | 00763nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220303154153.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9788131714140 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _27 _bWELW |
||
| 100 |
_aWells, William D. _922605 |
||
| 245 |
_aAdvertising : _bprinciples and practice / _cBy William D. Wells, John Burnett and Sandra Moriarty. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2011. |
||
| 300 |
_aXxix, 592p. ; _c27.5 cm. |
||
| 650 |
_aSales promotion events and sponsorship _922606 |
||
| 650 |
_aInteractive and alternative media _922607 |
||
| 700 |
_aBurnett, John. _922608 |
||
| 700 |
_aMoriarty, Sandra. _922609 |
||
| 942 |
_2ddc _cBK _e7th _k659.1 WELW |
||
| 999 |
_c207970 _d207970 |
||