| 000 | 00421nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2012 xx 000 0 und d | ||
| 020 | _a9788131516522 | ||
| 041 | _aeng | ||
| 082 | _a659.1 SHIT | ||
| 100 | _aShimp, Terence A. | ||
| 245 | _aIntegrated marketing communication in advertising and promotion. | ||
| 250 | _a8 | ||
| 260 |
_aNew Delhi _bCengage Learning _c2012 |
||
| 300 | _axx,666 | ||
| 650 | _aAdvertising | ||
| 999 |
_c207969 _d207969 |
||