000 00751nam a2200217Ia 4500
005 20220226112751.0
008 210716s2002 xx 000 0 und d
020 _a9788178291048
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.812
_21
_bSHEJ
100 _aSheth, Jagdish N ed.
_922117
245 _aHandbook of relationship marketing /
_cEdited by Jagdish N. Sheth and Atul Parvatiyar.
250 _a1st ed.
260 _aNew Delhi :
_bResponse Books ,
_c2002.
300 _aXvi, 660p. ;
_c21.5 cm.
650 _aThe evolution of relationship marketing
_922118
650 _aThe domain and conceptual foundation of relationship marketing
_922119
700 _aParvatiyar, Atul ed.
_922120
942 _2ddc
_cBK
_e1st
_k658.812 SHEJ
999 _c207870
_d207870