| 000 | 00718nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220604090935.0 | ||
| 008 | 210716s2012 xx 000 0 und d | ||
| 020 | _a9780749465155 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _25 _bKAPJ |
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| 100 |
_aKapferer, J N. _940388 |
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| 245 |
_aNew strategic brand management : _badvanced insights and strategic thinking / _cBy Jean Noel Kapferer. |
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| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bKogan Page , _c2012 . |
||
| 300 |
_axviii, 492p. ; _c24 cm. |
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| 650 |
_aLinking the brand portfolio to market segmentation _940389 |
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| 650 |
_aFinancial valuation and accounting for brands _940390 |
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| 942 |
_2ddc _cBK _k658.827 KAPJ |
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| 999 |
_c207796 _d207796 |
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