000 00463nam a2200157Ia 4500
008 210716s2012 xx 000 0 und d
020 _a9780749465353
041 _aeng
082 _a658.802 ZORS
100 _aZoratti, Sandra;Gallagher, Lee.
245 _aPrecision marketing: maximizing revenue through relevance.
_bMaximizing revenue through relevance.
250 _a1
260 _aNew Delhi
_bKogan Page
_c2012
300 _axvi,208
650 _aMarketing
999 _c207786
_d207786