| 000 | 00505nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9780749462635 | ||
| 041 | _aeng | ||
| 082 | _a658.802 MCDM | ||
| 100 | _aMcdonald, Malcolm;Mouncey, Peter. | ||
| 245 |
_aMarketing accountability: a new metrics model to measure marketing effecticeness. _bNew metrics model to measure marketing effecticeness. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bKogan Page _c2011 |
||
| 300 | _aviii,293 | ||
| 650 | _aMarketing | ||
| 999 |
_c207779 _d207779 |
||