000 00483nam a2200157Ia 4500
008 210716s2009 xx 000 0 und d
020 _a9780749457167
041 _aeng
082 _a658.827 SMIS
100 _aSmilansky, Shaz.
245 _aExperiential marketing: a practical guide to interactive brand experiences.
_bPractical guide to interactive brand experiences.
250 _a1
260 _aNew Delhi
_bKogan Page
_c2009
300 _avi,264
650 _aBrand Management
999 _c207762
_d207762