| 000 | 00491nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9780749462994 | ||
| 041 | _aeng | ||
| 082 | _a658.827 HAIM | ||
| 100 | _aHaig, Matt. | ||
| 245 |
_aBrand failures: the truth about the 100 biggest branding mistakes of all time. _bTruth about the 100 biggest branding mistakes of all time. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bKogan Page _c2011 |
||
| 300 | _axiv,242 | ||
| 650 | _aBrand Management | ||
| 999 |
_c207723 _d207723 |
||