000 00460nam a2200157Ia 4500
008 210716s2010 xx 000 0 und d
020 _a9781741755992
041 _aeng
082 _a659.1 SUTM
100 _aSutherland, Max.
245 _aAdvertising and the mind of the consumer: what works what doesnt and why.
_bWhat works what doesnt and why.
250 _a1
260 _aChennai
_bAllen and Unwin
_c2010
300 _axii,366
650 _aAdvertising
999 _c207552
_d207552