| 000 | 00672nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220303093258.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9788174468352 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _22 _bMURS |
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| 100 |
_aMurthy, S N. _922432 |
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| 245 |
_aAdvertising : _ban imc perspective / _cBy S N Murthy and U Bhojanna. |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bExcel Books , _c2011. |
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| 300 |
_aXiii, 458p. ; _c24.5 cm. |
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| 650 |
_aAdvertising objectives and budgeting _922433 |
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| 650 |
_aMedia planning and strategy _922434 |
||
| 700 |
_aBhojanna, U. _922435 |
||
| 942 |
_2ddc _cBK _e2nd _k659.1 MURS |
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| 999 |
_c207523 _d207523 |
||